Augmented reality (AR)

Augmented reality (AR) is simply one of the world’s greatest digital stories of all time. AR orbits around the use of virtual data to augment, in other words, improve, the actual natural environment of the user. To this end, users tend to obtain an augmented reality (AR) experience of a whole new and enhanced world where virtual and real worlds relate harmoniously. In a proposition to present the required assistance in their day to day activities, virtual knowledge is also employed to intensify the augmented reality experience.

Augmented reality

The triumphant announcement and debut of Pokémon Go appeared to be a striking demonstration of the possible abilities of the new technology which is directed at achieving a new and robust platform for consumer engagement. This is the mobile game designed by a mobile app development company that raised Augmenter reality (AR) into the limelight. Augmented reality is the technology that extends our physical world, by attaching layers of digital information onto it. Unlike Virtual Reality (VR), AR does not create the whole simulated environments to replace existing with a virtual one. AR appears in close view of an existing environment and supplements sounds, videos, graphics to it.

Working of AR
Application of AR can be felt in either a simple fashion such as a text-notification or more complex manner such presenting relevant information or instruction as to how a life-threatening surgical procedure can be efficiently delivered. Now, many AR app development companies are utilizing this technology to give convenient and timely data, improve understandings, and highlight special features.

It may amuse you to know that business apps and smartphone apps are only a few from the infinite applications already driving augmented reality (AR) application development in the industry. It is essential to know that the relevancy of this technology in today’s world of alterations cannot be underrated as it is gradually going to change every stratum of human engagement and intercommunication.

Future of AR
Augmented reality requires a couple of things to function. It requires a camera because it should be able to see and understand the world. It needs motion sensors so that when you move around your device, it senses where it is in association to the world around it. It needs software that can pull all these things together and, most importantly, it needs a compact processor and battery to keep things powered and running while you're on the go.
AR is a compelling field, and in the future, we wait to see exciting new developments. As computer perception gets better at understanding the world around us, AR experiences will display more immersive and exciting. Moreover, an augmented reality today lives mostly on smartphones, but it can happen on any device with a camera. When enough computational capability is possible on AR glasses, we require this medium to make AR mainstream - improving the way we live, work, play, and shop.

Facebook is testing augmented reality ads in the News Feed

Get set to try on a pair of digital sunglasses the next time you see an expanded reality ad in Facebook’s News Feed. Facebook is giving promoters new ideas to show off their products, including with augmented reality. The aim behind it is to allow people to view products they are buying for as if they already have them, such as a vehicle parked in the street, in a move aimed at bringing in potential advertisers. For the unaware, augmented reality (AR) is a technology that overlays digital images onto real-world objects. For instance, when people play Pokemon Go on their phone, the technology that visually superimposes Pokemon on their street corner is supposed as AR. Michael Kors will be the first brand to present Facebook augmented reality ads in News Feeds a test drive. The AR experience enables users to work on a pair of glasses, change the product color, and do shopping right inside the Facebook app.

Augmented Reality Ads

Although smartphone messaging apps are not recognized for displaying ads, Facebook has stated that targeting the 1.3 billion people who utilize its Messenger assistance with ads will be an essential part of the company’s long-term revenue growth. In the future, Facebook is operating with organizations to produce a broad variety of AR ads that will cover fashion accessories, cosmetics, furniture, gaming, and entertainment. Some of the brands Facebook has published for this first wave of AR advertisements comprises Sephora, Wayfair, Bobbi Brown, and Pottery Barn. For now, the test run of these ads is only being pushed out to users in the U.S. Ty Ahmad-Taylor, vice president of product marketing for Facebook’s global marketing solutions, showed off advertisements that included his face into Candy Crush gameplay footage, and other ads that enabled customers to see how practical sunglasses and makeup would look on their faces. 

Facebook is testing Augmented Reality Ads

A demo of the ad reveals that people can tap on the Michael Kors Facebook ad from their News Feed, which prompts their smartphone’s camera to shift on to capture their face. From there, they can choose from a small assortment of Lon Aviators style sunglasses with different colored shades that they can then realistically apply to their faces. It’s similar to the characters of AR ads Facebook showed off in May for the company’s Messenger app. Facebook has been spending massively in AR as the company thinks it marks a big step in the way people communicate with computers. In 2017, Facebook debuted a set of developer tools designed to make it simpler for people create AR apps in Facebook. Although there hasn’t been a blockbuster AR app since Pokémon Go, which started in 2016, various tech companies like Apple and Google are still prominent devotees that the technology will ultimately catch on with consumers.

One way Facebook is attempting to promote AR to a broader audience by tossing it to organizations as a more compelling way for them to advertise to consumers.