The Future of Augmented Reality

Augmented Reality is necessarily a new technology that will allow the next generation of computing. AR is the future because it's a lot more socially tolerable than virtual reality. The wearable revolution is heading beyond Google Glass, fitness tracking and health monitoring. Typically AR is an enhanced version of the real physical world through the use of visual elements, sound or other sensory stimuli. One of augmented reality’s primary goals is to highlight specific features of the physical world, increase understanding of those features and derive smart and accessible insight that can be applied to real-world applications. It is an increasing trend among companies included in mobile computing and business applications in demanding. 

Augmented reality is running to develop and become more pervasive among a broad range of applications. Since its conception, marketers, and technology firms have had to battle the attention that augmented reality is little more than a marketing tool. However, there is proof that consumers are beginning to derive real benefits from this functionality and expect it as part of their buying process. The future of AR belongs to a tool that can be used for almost any product and service to enhance or emphasize brand properties.

AR is a constantly-evolving field, and it has many practical uses for businesses and individual users alike.

E-commerce industry: Online shopping is a very profitable market segment for retailers, but customers are typically doubtful to buy products that they cannot physically interact with. Augmented reality offers a solution to this difficulty by providing users with a solid experience that combines the two spaces. Retailers use AR technologies to provide customers with the more comfortable and informative shopping experience.

Engineering with augmented reality: Engineers and designers use augmented and virtual reality to build models and designs for new products. The medium also serves developers create various alternatives for visualizations for their clients. Using AR technology, clients can socialize and experience designs firsthand.

Marketing through augmented reality: Augmented reality has opened up an innovative way for groups to sell their products. AR advertisements are growing the future of online and offline advertising. The increasing adoption of connected devices is another major factor that is estimated to ensure the completion of the overall market in the following years.

Digital world: The rise in the penetration of smartphone across the globe, particularly in emerging economies is supposed to push the augmented reality in the retail market in the next few years. Innovations in this field are considered to offer potential opportunities for the market players, thus encouraging its growth in the next few years.

The future of Augmented reality will probably be focused on video games mostly since it provides a lot of space for creativity. The latest smash hit Pokemon GO is based on augmented reality, and it was a massive success for a while.

Augmented Reality

Augmented Reality (AR) turns real-life environment around us into a digital interface by setting virtual objects in real-time. Augmented Reality uses the real environment and overlaps new information on the top of it unlike virtual reality, which creates an unnatural environment.

 Augmented Reality can be seen by a variety of experiences. New additions have made this technology accessible using a smartphone which led to the expansion of a wide range of augmented reality apps.

Importance of Augmented Reality

Augmented Reality Apps are software applications which join the digital visual (audio and other types also) content into the user’s real-world environment. There are numerous uses of AR software like training, work and consumer applications in various industries including public safety, healthcare, tourism, gas and oil, and marketing.

The first popular application of AR technology was the yellow "first down" line that began surfacing in televised football games in 1998. Some other notable examples of AR apps include AcrossAir, Google Sky Map, Layar, SpotCrime, PokemonGo, etc. We have collected eight samples of augmented reality apps and how they can influence the future of mobile technology.

Applications of Augmented Reality

Marketing

Augmented reality opens lots of opportunities for marketing, and if used creatively, it can bring more commitment and dedication for brands and their products. Imagine walking around any shop with a smartphone in your hands, and watching the price and characteristics of the products, along with special offers and discounts for them. With AR marketing can become more active and fun for consumers.

Shopping

The most significant problem with buying furniture is that you have practically no idea how it will fit into your interior. This is when people hire visual designers who can show the complete picture.

Landscaping

An augmented reality application can assist with landscaping as well. Just like you can place the virtual furniture into your apartment to see how it will look, you’ll be able to place objects outside before you build anything there.

Teleconference apps

Visualizing is an indispensable part of any project, and AR is all about building things visually and allowing users to see them from all angles. AR can give your engineers an ability to place their prototype right on a boardroom table so that everyone can appreciate the subject matter. Furthermore, with AR you can walk through a building site and see the sections, colored to show when each phase will be completed first.


Maps and tourism

AR can provide more information on all places you desire to visit, and maps coupled with an AR guide can bring you a great adventure in city exploration. Museums can also embed this technology to their advantage, by telling their visitors more about the items they see and leading them to live.

Augmented reality (AR)

Augmented reality (AR) is simply one of the world’s greatest digital stories of all time. AR orbits around the use of virtual data to augment, in other words, improve, the actual natural environment of the user. To this end, users tend to obtain an augmented reality (AR) experience of a whole new and enhanced world where virtual and real worlds relate harmoniously. In a proposition to present the required assistance in their day to day activities, virtual knowledge is also employed to intensify the augmented reality experience.

Augmented reality

The triumphant announcement and debut of Pokémon Go appeared to be a striking demonstration of the possible abilities of the new technology which is directed at achieving a new and robust platform for consumer engagement. This is the mobile game designed by a mobile app development company that raised Augmenter reality (AR) into the limelight. Augmented reality is the technology that extends our physical world, by attaching layers of digital information onto it. Unlike Virtual Reality (VR), AR does not create the whole simulated environments to replace existing with a virtual one. AR appears in close view of an existing environment and supplements sounds, videos, graphics to it.

Working of AR
Application of AR can be felt in either a simple fashion such as a text-notification or more complex manner such presenting relevant information or instruction as to how a life-threatening surgical procedure can be efficiently delivered. Now, many AR app development companies are utilizing this technology to give convenient and timely data, improve understandings, and highlight special features.

It may amuse you to know that business apps and smartphone apps are only a few from the infinite applications already driving augmented reality (AR) application development in the industry. It is essential to know that the relevancy of this technology in today’s world of alterations cannot be underrated as it is gradually going to change every stratum of human engagement and intercommunication.

Future of AR
Augmented reality requires a couple of things to function. It requires a camera because it should be able to see and understand the world. It needs motion sensors so that when you move around your device, it senses where it is in association to the world around it. It needs software that can pull all these things together and, most importantly, it needs a compact processor and battery to keep things powered and running while you're on the go.
AR is a compelling field, and in the future, we wait to see exciting new developments. As computer perception gets better at understanding the world around us, AR experiences will display more immersive and exciting. Moreover, an augmented reality today lives mostly on smartphones, but it can happen on any device with a camera. When enough computational capability is possible on AR glasses, we require this medium to make AR mainstream - improving the way we live, work, play, and shop.

Facebook is testing augmented reality ads in the News Feed

Get set to try on a pair of digital sunglasses the next time you see an expanded reality ad in Facebook’s News Feed. Facebook is giving promoters new ideas to show off their products, including with augmented reality. The aim behind it is to allow people to view products they are buying for as if they already have them, such as a vehicle parked in the street, in a move aimed at bringing in potential advertisers. For the unaware, augmented reality (AR) is a technology that overlays digital images onto real-world objects. For instance, when people play Pokemon Go on their phone, the technology that visually superimposes Pokemon on their street corner is supposed as AR. Michael Kors will be the first brand to present Facebook augmented reality ads in News Feeds a test drive. The AR experience enables users to work on a pair of glasses, change the product color, and do shopping right inside the Facebook app.

Augmented Reality Ads

Although smartphone messaging apps are not recognized for displaying ads, Facebook has stated that targeting the 1.3 billion people who utilize its Messenger assistance with ads will be an essential part of the company’s long-term revenue growth. In the future, Facebook is operating with organizations to produce a broad variety of AR ads that will cover fashion accessories, cosmetics, furniture, gaming, and entertainment. Some of the brands Facebook has published for this first wave of AR advertisements comprises Sephora, Wayfair, Bobbi Brown, and Pottery Barn. For now, the test run of these ads is only being pushed out to users in the U.S. Ty Ahmad-Taylor, vice president of product marketing for Facebook’s global marketing solutions, showed off advertisements that included his face into Candy Crush gameplay footage, and other ads that enabled customers to see how practical sunglasses and makeup would look on their faces. 

Facebook is testing Augmented Reality Ads

A demo of the ad reveals that people can tap on the Michael Kors Facebook ad from their News Feed, which prompts their smartphone’s camera to shift on to capture their face. From there, they can choose from a small assortment of Lon Aviators style sunglasses with different colored shades that they can then realistically apply to their faces. It’s similar to the characters of AR ads Facebook showed off in May for the company’s Messenger app. Facebook has been spending massively in AR as the company thinks it marks a big step in the way people communicate with computers. In 2017, Facebook debuted a set of developer tools designed to make it simpler for people create AR apps in Facebook. Although there hasn’t been a blockbuster AR app since Pokémon Go, which started in 2016, various tech companies like Apple and Google are still prominent devotees that the technology will ultimately catch on with consumers.

One way Facebook is attempting to promote AR to a broader audience by tossing it to organizations as a more compelling way for them to advertise to consumers.